Est. 1963 · Third generation jewellers
“It’s an honour for me to perpetuate my grandfather’s 65 year legacy of trust, honesty and integrity.”
A private, discreet appraisal from the family trusted with the country’s finest jewellery for over sixty years. Honest valuations, premium prices, instant payment.
The DeluxeXchange difference
Every client is met with the same discretion, expertise and respect that built our family name.
We appreciate the value of luxury and believe in fair deals. That’s why we offer you the most competitive price for your valuables – no hidden agendas, just honest value.
You’re not just another transaction. We take the time to understand your unique needs and circumstances, offering personalized service and flexible solutions that fit your lifestyle – because every client deserves a bespoke experience.
Prefer discretion and comfort? Our expert team offers complimentary in-home evaluations of your luxury items-confidential, convenient, and secure. Terms & Conditions apply.
With years of experience in luxury valuations, our team brings industry-recognized knowledge and integrity to every transaction. You can rest assured knowing your items are evaluated by professionals who understand their true worth.
Google Reviews
4.9Based on verified Google reviews
“I have had the pleasure of visiting the store on more than one occasion. David’s team are so patient and helpful and they give really the best service. We love every piece of jewellery that we have bought so far and this has become our go to place especially on special occasions but even if you just need a quick appraisal or a watch strap. They do not pressure you into a purchase and they make you feel so comfortable while you shop. Highly recommended from someone who loves jewellery shopping even though it’s sometimes only with my eyes. A special thank you to Avril for being so patient with us on Wednesday and for making sure we chose the perfect piece.”
“Very very satisfied with Davids performance and work. His price is also very good compared to other jewlers. Custom made and he gives yearly service. 10/10 would recommend”
“We had a wonderful experience here. Avril was lovely and we are over the moon with the ring, thank you very much. Highly recommended!”
“Kind people working there. Prepared to make plans for convenience. Always great visiting”
Founded 1963 · Johannesburg
Why DeluxeXchange
DeluxeXchange is a luxury jewellery brand rooted in over 60 years of craftsmanship, heritage, and integrity, originating from Sid Forman Jewellery, founded in 1963 by renowned South African jeweller Sid Forman. Celebrated for his artistry, innovation, and timeless design, Sid’s legacy has been proudly carried on by his son David and now his grandson, who launched DeluxeXchange to continue the family tradition into the modern era.
Built on trust, honesty, transparency, and personalised service, DeluxeXchange offers a modern yet heritage-rich approach to buying, selling, and exchanging fine jewellery. With decades of proven expertise, deep industry knowledge, and a genuine passion for luxury, the brand provides a trusted, transparent, and client-focused experience for all your jewellery needs—whether you’re looking for expert advice, a fair deal, or a lifelong relationship with a name you can count on.
What we buy
At DeluxeXchange, turning your luxury items into cash is effortless. Whether it’s a timepiece, Krugerrands, or fine gold and diamond jewellery. We offer a secure, discreet, and polished process from start to finish.
Our experienced team ensures a smooth, respectful experience and we guarantee the most competitive price for your valuables.
Sell your Krugerrands, gold coins, bullion, and medallions quickly and securely with DeluxeXchange. We buy all types of investment-grade gold, offering top market rates, expert evaluations, and immediate payouts. Whether you’re cashing in or reinvesting, our trusted team ensures a simple, transparent, and rewarding process.
Sell Your Diamonds with confidence at DeluxeXchange. We buy loose diamonds, rings, and other diamond jewellery at competitive prices. Our expert appraisers ensure fair evaluations and fast, secure payments—turn your diamonds into instant value, hassle-free.
Sell Your Gold & Silver Jewellery easily and securely with DeluxeXchange. We offer competitive prices for unwanted, broken, or outdated pieces, with fast evaluations and same-day payouts. Turn your old jewellery into cash—quick, fair, and hassle-free.
How to sell
At DeluxeXchange, we offer a discreet, refined selling experience. From diamonds to gold coins and jewellery, our experts provide accurate valuations in a secure private setting. With integrity and professionalism, we ensure every transaction is seamless and every offer reflects true market value. Immediate payment and complete confidentiality are guaranteed.
Reach out to the DeluxeXchange team and let us know what you’re looking to sell. Whether by call, Whatsapp, or live chat, we’re here to assist-just share the details of your luxury items.
Set up a personalised valuation at a time that works for you. Our experienced consultants will meet you at our discreet, secure location in the heart of Johannesburg.
Our specialists will assess your item within minutes and present a competitive offer. We value lasting relationships and trust-so you can count on the best possible price every time.
Once the deal is done, your funds are transferred directly into your bank account-whether you choose EFT or cash, the choice is yours. Fast, seamless and secure.
Frequently asked
Free appraisal & callback
One form for everything. Share your details, describe your items and attach photographs for a private valuation — or simply ask us to call you back. No obligation, complete discretion.
When sending jewelery for appraisal, the more information you provide, the better. Include clear, high-quality photos from different angles (front back, sides) and close-ups of any distinctive features such as hallmarks or gemstones.
Provide a detailed description of the item, including the type of metal, gemstones, and any maker’s marks.
If you have any certificaties, receipts, or previous appraisals, be sure to include those as well. Additionally, the weight of the item and any known details about it’s provenance or history will help ensure a more accurate evaluation. The more comprehensive the information, the more precise your appraisal will be.
MONDAY - THURSDAY 09:00 to 20:30
FRIDAY TO SATURDAY 09:00 to 19:30
SUNDAY 09:00 to 17:30
